YouTube has never been more popular with Nollywood movie producers and marketers keen to upload their content in order to garner the big instant audiences the site can bring.  But in the long run this will only spell disaster for the profitability of the Nollywood industry as a whole. Though it may seem a good idea to gain exposure, fans, and massive clicks, the circulation of free to download films is a guaranteed road to nowhere for the entire Nollywood industry.

At first glance it may seem like an exciting opportunity to garner exposure, unlimited subscribers, and extra cash.  YouTube, that bastion of the modern age of social media, so appealing to content creators and marketers alike, for, if nothing else, the sheer amount of pairs of eyes it manages to expose its content to each and every day.