How to Get Started in the Nigerian Music Industry

Breaking into the Nigerian music industry is no small feat, but with the right strategies and persistence, you can make your mark. Nigeria’s music scene is bustling with talent, and many of today’s top artists started with humble beginnings, following a set of principles that helped them rise to fame. Here’s an extensive guide, with examples of Nigerian artists who used these tips to build successful careers.

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1. Find Your Unique Sound

Finding your unique sound is crucial in setting yourself apart in the Nigerian music industry. Your sound is your identity—it’s what makes you memorable to listeners. For example, Burna Boy’s unique blend of Afrobeat, reggae, dancehall, and pop, often referred to as “Afrofusion,” has set him apart and earned him international recognition. By experimenting with different genres and understanding his strengths, Burna Boy crafted a sound that’s distinctly his own.

Tip: Start by exploring various genres and styles, then hone in on the elements that feel authentic to you. Your goal should be to create music that resonates with your personal experiences and the audience you want to reach.

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2. Build a Strong Online Presence

In today’s digital age, an online presence is more important than ever. Artists like Rema and Teni gained widespread recognition by leveraging social media to share their music and connect with fans. Rema, for instance, was discovered after posting a freestyle on Instagram that went viral, catching the attention of record label executives.

Teni used platforms like Instagram and YouTube to share short clips of her singing, which quickly built her fan base and led to her breakout hit, “Fargin.”

Tip: Utilize platforms like Instagram, Twitter, TikTok, and YouTube to showcase your music. Engage with your followers by sharing snippets of new songs, behind-the-scenes content, and live performances. Regular interaction with fans can help build a dedicated community that supports your journey.

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3. Network with Industry Professionals

Networking is a fundamental aspect of building a career in the Nigerian music industry. Many artists got their big break through connections made within the industry. For example, Wizkid’s early collaborations with established artists like OJB Jezreel and his association with Banky W helped him get noticed and signed to a record label.

Davido, despite his wealthy background, also leveraged industry connections to collaborate with big names, which helped him gain exposure and credibility.

Tip: Attend industry events, concerts, and music workshops to meet producers, other artists, and key industry players. Building relationships with influential people can lead to collaborations, mentorship opportunities, and record deals.

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4. Invest in Quality Production

Quality production is non-negotiable if you want to stand out. High-quality music attracts more listeners and is taken seriously by both fans and industry professionals. For instance, Olamide’s commitment to working with top-notch producers like Pheelz and Young John has consistently resulted in hit songs with excellent production quality.

Similarly, Tems’ meticulous attention to production helped her craft a sound that’s both polished and unique, leading to her global success and collaborations with artists like Drake.

Tip: Work with experienced producers who understand your vision and can help bring it to life. If you’re on a budget, consider investing in basic recording equipment and software to create professional-quality demos that showcase your talent.

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5. Stay Persistent and Keep Improving

Success in the music industry rarely happens overnight. Artists like Yemi Alade and Mr Eazi spent years perfecting their craft before hitting it big. Yemi Alade’s perseverance paid off when her song “Johnny” became a viral sensation, years after she first started her music career. Mr Eazi, who introduced the “Banku Music” sound, spent years experimenting with his style and building a fan base across Africa before gaining international recognition.

Tip: Keep honing your skills, whether it’s improving your vocal abilities, learning a new instrument, or mastering music production. Stay updated on industry trends and be open to evolving your sound. Persistence and a willingness to learn are key to long-term success.

Challenge: Share Your Music with Us!

Now that you have these tips, it’s time to take action. We challenge you to share your music with us! Whether it’s a new song, a cover, or a freestyle, drop a link in the comments or tag us on social media. We’re excited to hear what you’ve been working on!