African heavy weight movie industry is facing its toughest times since its incarnation in the early 90’s.
Nigeria’s movie industry Nollywood is one of the biggest in the world, second only to Bollywood with Hollywood coming third place. The industry produces millions of movies a year with the industry going through its fast rise in the early 2000s and its movies now well known across Africa, America, Europe and most part of Asia.
The industry although known for producing low budget and poor quality home videos can now boast of releasing high quality films now premiering in cinemas across Nigeria and the rest of the world.
This is all great but the problem of movie piracy is still highly prevalent and is seriously crippling the industry.
Directors are at risk of their films being dubbed onto CDs by the black market and sold without their consent. Youtube especially has a large collection of films from the industry which can be watched by any user around the world completely free of charge.
With the recent protest from the like of Kunle Afolayan, Steph-Nora Okere, Jide Kosoko and Tunde Kelani reference from the featured image.
The issue is actually something that can be solved from within if care and due process is properly taken to hand. Directors, studios and producers/marketers need to have control of their creative work using the ‘Hollywood’ film marketing strategy, a process where newly produced movies to be release first in cinemas for at least a year depending on movie performance before been mass produced on CD for rentals / Buy.
YouTube has never been more popular with Nollywood movie producers and marketers keen to upload their content in order to garner the big instant audiences the site can bring. But in the long run this will only spell disaster for the profitability of the Nollywood industry as a whole. Though it may seem a good idea to gain exposure, fans, and massive clicks, the circulation of free to download films is a guaranteed road to nowhere for the entire Nollywood industry.
At first glance it may seem like an exciting opportunity to garner exposure, unlimited subscribers, and extra cash. YouTube, that bastion of the modern age of social media, so appealing to content creators and marketers alike, for, if nothing else, the sheer amount of pairs of eyes it manages to expose its content to each and every day.